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BIOTCM 汉方美学 | ABD 案例


Dialogue millennium conservation ancient method
Open the new "square" style of internal and external conditioning
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BIOTCM is a health care brand of PEARLOSOPHY with the same origin of medicine and food. Based on the ancient Chinese conservation wisdom, it uses contemporary science and technology to explore the primary energy contained in natural herbs, and is committed to improving the various imbalance problems that are prone to the contemporary population, giving the state of physical and mental nourishment, and opening a new "Fang" style of relaxing internal and external conditioning.

对话千年养护古法
开启内外调理的新“方”式
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汉方美学是真珠国际旗下药食同源的健康养护品牌,立足于中国古法养护智慧,用当代科学技术探索自然草本蕴含的元生能量,致力于改善当代人群容易出现的各种失衡问题,予身心给养充盈的状态,开启轻松的内外调理的新“方”式。



Elegant and delicate symbols
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"Fang" represents the ancient formula, but also the brand's own genes, we take this as inspiration to expand the symbol design. The whole symbol square is delicate, rough looks like the ancient Chinese medicine cabinet, but also like a seal, look at the graphics in the middle to form a "Fang" word, the Chinese medicine culture and brand skillfully integrated into one.

优雅精巧的符号
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“方”代表了古法配方,也是品牌的自有基因,我们以此为灵感展开符号设计。整个符号方正精巧,粗看似古时的中药柜,又似印章,细看中间的图形构成一个“方”字,将中药文化与品牌巧妙融合于一体。



Oriental charm
The beauty of national colors
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Visually, we combine the modern aesthetic with the new Chinese elements, bloom the beauty of the national color of the Oriental charm, atmospheric, exquisite, ancient charm, break the traditional Chinese stereotype, present the contemporary new aesthetics of health, pass the brand concept of BIOTCM, the new use of ancient methods, and supply the body with natural forces.

东方气韵
国色之美
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视觉上我们以现代审美结合新中式元素,绽放东方气韵的国色之美,大气、精致、古韵,打破传统中式的刻板印象,呈现当代养生新美学,传递汉方美学的品牌理念,古法新用、以自然力量补给身体。

BIOTCM 汉方美学 | ABD 案例
Published:

BIOTCM 汉方美学 | ABD 案例

Published: